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Primark launches 100% sustainable cotton jeans


Well where to start, firstly sounds like a version of BCI, which has been available for some time, i'm sure that Primark have covered their back in the improving lives of farmers statement but really their unsustainable way of manufacturing by mass supermarket volume at very low prices has actually dragged the industry into deflation and done very little to improve the lives of people in the whole of the supply chain, if they believed in really helping the lives of the supply chain i see no reason why this could no be rolled out across all product types immediately given that it's cotton not just a headline grabbing jean statement. Ironically the way they retail goes against the very grain of sustainable, the clothes they produce have a very short shelf life and i suspect these very clothes are the ones now being used to recycle, to which their is no mention. Pre consumer and Post Consumer Cotton mixed with Recycled Plastic bottles to make Cotton Poly is now readily available in fabric, issue is cost, as soon as retailers start to use fully recycled fabrics and natural dyes then they are only really playing lip service to a massive problem and a select few.

Posted date

12 March 2019

Posted time

8:52 am