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Headline

Ashley Debenhams coup is a 'protection' play

Comment

Very interesting how this one will play out. Debenhams is finished in its current form, regardless of additional funding. HOF is completely lost, with the consumer no longer knowing what it stands for or where it is going. The 'Harrods of The High Street' claim was at best disingenuous, at worst, an outright lie on current evidence. I can understand why Debenhams would not want Ashley to take over the chain because that would be admitting defeat, but they have already lost as they are running out of road with a prehistoric business model and no way back. Merging the two in some form, with drastic downsizing of the size and number of those stores is the only throw of the dice available, but that would mean a lot of jobs lost and all the gravy gone from the jug. Ultimately can two clapped out retailers be greater than their sum of parts, or just become the retail equivalent of British Leyland?

Posted date

12 March 2019

Posted time

3:08 pm

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