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Consumers continue to waver amid Brexit uncertainty


The BRC make way too much of the relevance of the BREXIT decision. The consumer makes decisions on spending regarding his or her disposable income combined with confidence. Political uncertainty makes little to no difference when it comes to buying clothing, as opposed to larger purchases such as a car or home improvements for example. There is still plenty of money out there, but peoples shopping habits have changed and are generally a lot more careful of what they buy, which is good for them and the environment and another reason why retailers have to put their prices up. Footfall will continue to fall and online sales will continue to rise. What nobody knows is if or when that will level off. Whatever the political outcome of BREXIT, deal or no deal, there will be no retail boost of any significant degree and we will still be reading the same reports of weak or stagnant trading ad nauseam, so retail needs to get its own house in order, rather than looking for excuses.

Posted date

9 April 2019

Posted time

10:11 am