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House of Fraser suppliers back premium revamp


Ashley is now claiming to do what HoF should have done many years ago, as it was always a pseudo Premium store and never a bone-fide one. That said, much depends on what brands are going to play ball. However retail is moving so fast that I'm pretty sure that the number quoted here of 31 is a tad optimistic, even if the stores are significancy downsized in relation to the current ones. Targeting 'age 30' in reality means 35-50, as you true market is always (much) older than for what you aim for. In essence that will be no bad thing, as the vast majority of 30 year olds do not earn enough money to make Fraser's viable. Will be very interesting to see if the concept has a future in the 2020's.

Posted date

15 May 2019

Posted time

3:00 pm