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Retailers bring forward summer Sales


It's totally bizarre how some retailers act. Last year was out of character with traditional weather patterns for the U.K, but usually our summers happen later more often than not. So when consumers do want to spend, you find many are discounting when they do not need to. Shops are continually getting product in too early when there is little demand from the consumer and likewise will be complaining that they cannot sell heavier items in September when it is 25º outside. There needs to be a complete overhaul of the way business is done, because it seems that management and buying teams are still stuck with buying around 1970's/80's weather patterns and therefore are not having the right product in their stores at the right time. Summer does not end in July, and the typical consumer would laugh in your face at such absurdity.

Posted date

17 June 2019

Posted time

2:58 pm