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What next for ‘poisoned chalice’ M&S fashion?


M&S needs to do to it's clothing what it has done with its food... be better, or at least strongly competitive with, the competition you are actually in competition with. There is always an attraction to try to be something you are not, something more interesting, younger, sexier etc... M&S apparel seemed to go through a decent patch when labels such as Signature and Per Una (the George Davis version) were first brought in, maybe it's time to rethink the offer, make it more of a mix by introducing brands that can elevate the offer and attract a new audience to their own buy ranges... I for one want M&S to succeed, the High Street needs more success stories, I really hope they get the next move right

Posted date

14 July 2019

Posted time

8:57 pm