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Editor's Comment: HoF won't survive without strong supplier relationships


There isn't any real surprise with the situation regarding HoF, just the raw way Ashley has come out and said what some in the industry had already thought - he should not have bought it. Not everyone was really convinced into what he was trying to achieve, in my experience. They thought he meant well, but the figures would never stack up - and they are a million miles away from being viable. Ashley knew HoF was a sick donkey upon purchase. What he didn't know is that it had already been to the taxidermist. The ultimate end game of buying HoF and merging it with Debenhams clouded his normally sound judgement and what he is left with is the stuff of nightmares. The absolute least worst case scenario is 'a few' Frasers and the wind down of the HoF brand and stores. It's finished.

Posted date

30 July 2019

Posted time

5:15 pm