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Can the department store stage a fightback?


I echo the sentiments that the current department store model has become dated and unrepresentative of the need of the modern shopper. If there is to be a return of any scale to profitability, the experience needs to be placed centre stage, through partnerships and events driven marketing. Give the shopper a reason to visit, the target audience is now more connected than ever before, utilise the technology to draw on that reason to visit. Even middle England has a mobile device, understands how to use it, drive footfall by creating an event and push the agenda. Consumers are loyal if given a reason to be, that goes beyond price, put the shopper at the heart of the experience and they will return.

Posted date

15 November 2019

Posted time

6:45 am