Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Report this comment to a moderator

Please fill in the form below if you think a comment is unsuitable. Your comments will be sent to our moderator for review.
By submitting your information you agree to our Privacy & Cookie Policy.

Report comment to moderator

Required fields.

Headline

Can the department store stage a fightback?

Comment

I echo the sentiments that the current department store model has become dated and unrepresentative of the need of the modern shopper. If there is to be a return of any scale to profitability, the experience needs to be placed centre stage, through partnerships and events driven marketing. Give the shopper a reason to visit, the target audience is now more connected than ever before, utilise the technology to draw on that reason to visit. Even middle England has a mobile device, understands how to use it, drive footfall by creating an event and push the agenda. Consumers are loyal if given a reason to be, that goes beyond price, put the shopper at the heart of the experience and they will return.

Posted date

15 November 2019

Posted time

6:45 am

required
required
required
required