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Sports Direct demands probe into Nike and Adidas


Nike will not be the only brand to commit to a total DTC strategy, though I believe this will be a mistake for Nike and any other brands who feel that is the way forward, as once you've gone down that road, there is no way back. This is an arrogant and self absorbed style of management in my view. The public like objectivity from stores and want to brands with other brands to make an informed choice which is best for the consumer and brands in the short and long term. Selling solely from their own stores and website cannot offer that. I would urge anyone that has an account with Nike or with a brand that they suspect will go down a similar route, to contact their solicitor as legally to close an account down without sound reason could be judged as being illegal and be classed as Anti Competitive behaviour. Maybe anybody reading this article from the legal profession add their opinion on this subject?

Posted date

15 October 2019

Posted time

9:25 am