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Former Next boss Sir David Jones dies


This is sad news. David Jones was a quiet and dignified leader who did an amazing job of rescuing Next from the brink of collapse and setting it on course to be a powerhouse of fashion and much more besides. In 2004, as editorial director of Drapers, I awarded David the magazine's second Lifetime Achievement Award in recognition of his extraordinary turnaround success. On the table at the Awards dinner were former senior members of David's team, such as Kate Bostock and Tony O'Connor, and it was obvious how much they revered their former boss. Even back then he was taking literally dozens of pills a day to control his Parkinson's. What a retailer he was. The first recipient of the Drapers Lifetime Achievement in 2003 was George Davies, who had been fired from Next in 1988 and replaced by David, his deputy. George was mightily pleased with getting the Award for his unique achievement of creating three successful brands - Next, George at Asda and Per Una for M&S. He was delighted for David's Award too and called him up to congratulate him. I was told it was the first time they had spoken since George was ousted in 1988.

Posted date

31 December 2019

Posted time

10:03 am