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Editor’s Comment: Retailers will be judged on their coronavirus actions


I think retailers and suppliers need to find a happy medium where possible, but the key will be how long the shops are shut. If the shops are closed until August - which is our educated guess if the predicted peak for the virus is June - the AW20 season would normally be in full swing and it will be difficult for shops to accept existing orders - and that assuming they make it that far. Brands will have to make much smaller collections for the next few seasons, because the new 'normal' will be much smaller buys because money will be in short supply from the retailer and the consumer. The crashing of the economy will have ramifications for years to come, so everyone involved in what will be left of the industry must have modest expectations. The only upside from this crisis is that retail and suppliers will have to be better managed with less and that has been a long time coming.

Posted date

25 March 2020

Posted time

2:38 pm