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PEACOCKS

Looks                        7

Dominated by casualwear the styles up for grabs in Peacocks veer from laddish T-shirts and easy to wear short sleeved checked shirts to more youthful in-your-face graphic hoodies and engineered style jeans. Knee-length checked and camouflage-print shorts vie with boardshorts for summer spend while mid-gauge knits come in striped V-neck versions with crew neck T-shirt inserts stitched in. An impressive sportswear range towards the back of the men’s section gives a technical edge to the collection.

 

Mix                        6

Just a bit too casual – the first third of the store is devoted to summery casuals alongside a couple of natural linen tailoring options. The most dominant styles are the short-sleeved checked shirts and graphic-print T-shirts, while the jeans section is impressively large. A few sweat pants and hoodies are next, followed by a smattering of knits and a few outerwear options remain. At the far end of the store two ceiling-high rails of Sales product are bursting with bargains.

 

Store                        6

It is a basic white box and one that is crammed full of product so it appears unashamedly value driven. It is an unpretentious appeal that works thanks to the addition of clear graphic signage. Meanwhile the staff also impress – two assistants offer to help Drapers and meanwhile, a potential flare up between a very angry customer and a security guard (nothing to do with the store) is expertly quelled by a member of Peacocks staff, which appeared beyond the call of duty.

 

Value                       7

The merest touch higher than the supermarkets in terms of some entry points but the fashionability deserves it. Want a fully tailored summer look for £47? Easy – the linen blend 2sb jacket is £25 and the trousers £12, these are merchandised with a £10 white linen shirt. A two-pack of hibiscus print swimming trunks is £10, basic V-necks are £3 and those with Mr Men prints just £10. Jeans start at £10 but £18 gets you an engineered fit in a dark wash. Graphic checked hoodies are £12 and 

SCORE: 26

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