Nice design touches on the must-have trends this season but some prices are too high
Aldo offers a strong wedge and gladiator story this season and has injected a new tribal print to fabric uppers across the range on some of its more directional styles. Wedges are high in most cases and come in two-tone fabric finishes or a 1970s panelling theme. A strappy, rope-soled wedge with yellow trim features in the advertising campaign and is a great interpretation of the on-trend style. Aldo also offers a more basic selection of courts, brogues and ballet flats in black, brown and nude leather.
Service in this store was of a high standard and sales assistants were attentive. Ample seating and mirrors are available for customer
use and the store was clean and tidy. Merchandising fixtures are varied, with low tables at the front of the store displaying a promotional catalogue in partnership with Elle magazine, which attracted the attention of customers. However, this store does feel too densely merchandised and the heating needed to be turned down.
There have been some improvements on pricing compared with last season but there are still some randomly high prices scattered
throughout the range. Among the best styles on offer is a tribal-printed wedge - a steal at £60 - and the high-spec rope wedge at £80 is fair. However, basic brogues are too costly at £65 and need a better finish to warrant the price, and gladiator styles may be finished with great embellishment but they feel too flimsy to justify a price of £45.