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A significant improvement on styling helps make this chain a more interesting competitor

Product 7

This is the best range Aldo has shown for some seasons with black crackle leather on knee boots, multi-strap and multi-layer suede ankle boots, full on hardwared-up biker boots and a strong cowgirl boot story. There’s also an interesting “DIY” cut-out shoe with customisable chain details. Men’s is weaker but there are still engineered boots and Paul Smith-style pumps.

Experience 6

Aldo’s clever trend table opens the store, displaying the retailer’s vast array of casual boots and guiding shoppers through the medley of looks in store. However, there remains too much merchandise on the shelves of each wall bay, and within the men’s range the offer feels like it has been topped up just for the sake of it with product geared towards Aldo’s domestic Canadian market. Elsewhere, the store is its normal slightly clinical self but is not offensive.

Value 7

Three options on a classy conker-coloured leather riding boot are a very impressive £90. The over-the-knee boot is OK at £160 but a multi-strap suede ankle biker boot is similar in style to the Russell & Bromley version but at £110 is less than half the price. Studded flats are a very respectable £35. An engineered boot for men sells for a toppy £90. Overall, this is a much better show on value than Aldo has produced for many seasons and undercuts several of its specialist rivals.

Score 20

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