Standout product, but a shame there are so many repeats of autumn 10 silhouettes.
AllSaints touches on some of this season’s trends, but with an AllSaints twist. It was the only retailer to offer a maxi cardigan when Drapers visited, and it takes a no-holds-barred approach to beading, serving up arguably the heaviest clothing item of the day: an all-over embroidered mini skirt. Peacock, bird and butterfly prints catch the eye, adding vibrancy to the oranges and corals, and it has one of the best outerwear offers, with butter-soft leather jackets and macs. The only let-down is too many silhouettes repeated from autumn 10.
It’s what you would hope for and expect. The dark, industrial interior is classic AllSaints, although this trademark is moving slightly away from the product, which has lost its sludgy-only palette for more colour and prints (and rightly so). The store occupies a great corner unit in Bath’s SouthGate shopping centre, attracting passers-by from all angles. Staff were laid-back and friendly, and left shoppers to browse attheir leisure.
AllSaints excels at driving a wide pricing architecture, allowing shoppers to buy into the collection as much or as little as they can afford to. Super-tiny shorts look great at £40, as do the retailer’s signature printed T-shirts at £30.
At mid-level, rolled-up chinos in beige, cream or grey are excellent value at £70, as are jeans at £65. Dresses range from about £120 for a pleated cotton style to £150 for a belted silk dress. AllSaints’ ubiquitous parachute dresses are still here, at £95.