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AllSaints, 1 St Lawrence Street

Standout product, but a shame there are so many repeats of autumn 10 silhouettes.

Product 7

AllSaints touches on some of this season’s trends, but with an AllSaints twist. It was the only retailer to offer a maxi cardigan when Drapers visited, and it takes a no-holds-barred approach to beading, serving up arguably the heaviest clothing item of the day: an all-over embroidered mini skirt. Peacock, bird and butterfly prints catch the eye, adding vibrancy to the oranges and corals, and it has one of the best outerwear offers, with butter-soft leather jackets and macs. The only let-down is too many silhouettes repeated from autumn 10.

Experience 8

It’s what you would hope for and expect. The dark, industrial interior is classic AllSaints, although this trademark is moving slightly away from the product, which has lost its sludgy-only palette for more colour and prints (and rightly so). The store occupies a great corner unit in Bath’s SouthGate shopping centre, attracting passers-by from all angles. Staff were laid-back and friendly, and left shoppers to browse attheir leisure.

Value 7

AllSaints excels at driving a wide pricing architecture, allowing shoppers to buy into the collection as much or as little as they can afford to. Super-tiny shorts look great at £40, as do the retailer’s signature printed T-shirts at £30.

At mid-level, rolled-up chinos in beige, cream or grey are excellent value at £70, as are jeans at £65. Dresses range from about £120 for a pleated cotton style to £150 for a belted silk dress. AllSaints’ ubiquitous parachute dresses are still here, at £95.

Score 22

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