The signature rock inspired wardrobe of grey, white and black is rolled out on truncated tailoring, fuzzy soft-handle long line T-shirts with skull prints, black leather shirts and biker jackets and fine grey knitwear. This season there is a more pronounced utility edge with drawstrings and multi-pocket outerwear and altogether loungier aesthetic. Shirts come in dark checks, with tie-dye over prints or in clean collar and cuff detailed white, blue and silver grey.
The store itself is a delight, with AllSaints’ grunge feel worked on raw concrete walls and distressed timber with exposed light fixtures. The all-glass windows are filled with rows of classic Singer sewing machines which lend a DIY fashion feel to the store. But the store’s well-preened rock-star lookalike staff are engaged in giggling conversations and it takes three visits to the shop – and two to the fitting rooms – before eye contact and a smile prelude an offer to help.
Difficult to award much for variety. The menswear side of the store is fairly compact and the look is all about the store’s handwriting. Rather than offering casual or formal looks it veers from soft jersey to fine knit and heavy cardy to truncated jacket all with a signature style that makes for a layered look.
Fabric quality meets design personality here and that makes for a premium tag, placing AllSaints atop the high street price tree. Shirts and hoodies are £80, the skull print cotton T-shirt is £40 while a black cable cardy is £160 and a rock-chic black 2sb jacket with Lurex content is £220.