‘Too-cool-for-school gorgeousness’ entices, but service costs this store some points.
A smattering of sequins liven up the sludgy colour palette in a nod to the season’s key trend, but there is little else to suggest that All aints’ collection is autumn 09 rather than autumn 08. However, despite a resolute determination to stick to its own narrow aesthetic, there’s no denying that the product looks as cool as ever. Standout pieces include a pleated midnight blue subtle bubble-hem shift and a navy vest with silver and bronze sequins.
AllSaints is not somewhere to come if you want warm and friendly service. Staff chatting among themselves about their night out can only alienate shoppers who end up getting no attention from the store’s employees. Despite only three people in a near empty store, no one showed Drapers to a changing room. The changing rooms are in fact far too dimly lit to see the product properly. The store layout is easy to navigate though, with product merchandised by trend.
Prices remain steady, pitched well above the young fashion domain. A sequined vest at £110 seems expensive compared to its equivalent at Miss Selfridge, and an asymmetric biscuit cable-knit cardigan with football buttons is overpriced at £160. Panelled and slashed dresses sit between £95 and £125, which seems better pitched, while a black double-breasted coat with tails is worth the £250 thanks to it being 100% wool, although it is let down by a lack of pockets.