This sad-looking shop has too many Sale signs and not enough focus on womenswear
It’s not really about trends in Austin Reed, where shoppers traditionally come in to pick up well-cut workwear and good quality casual pieces for the weekend. Unfortunately, due to too much of the women’s area of the store being on Sale, it’s difficult for anything to look especially impressive with great big red labels strewn around. Key pieces Drapers located in among the Sale tags were piqué polos in navy and white, sherbet-stripe smart shirts, grey tailored shift dresses and a long tweed coat.
Primarily a menswear store, Austin Reed devotes about a third of its ground floor to womenswear and only two mannequins. The majority of the suiting is on Sale, with up to 50% off and three items for the price of two, which cheapens the product somewhat. The rails feature casualwear but this shop is not designed for women - no room to browse, product crushed in, and intimidating-looking men in suits trying to advise on purchases.
Prices are a little invalidated, as if you buy more than two products you’ll end up with a freebie thrown in, but without taking that into account suiting generally sits at £100 for trousers and £200 for a matching jacket. In casualwear, polos are a very reasonable £40 while stripy shirts are a good buy at £55. A tomato-coloured trench coat is comparable to a similar style at Ted Baker and Jaeger at £199 and shift dresses come in at under £200.