In tune with the Cheltenham man and sweating promotions hard.
Classic casualwear and tailoring come in the form of quilted outerwear, moleskin blazers, striped rugby shirts, cashmere knits and chinos. There is a nod to countrywear at the front of the store via the Austin Reed-owned Viyella brand, which includes a range of jumbo cords and has a “woven in Britain” theme. Tailoring is best when it’s sharp like the grey 2sb option designed by Savile Row’s Richard James.
This was the busiest store Drapers encountered, though shoppers were heading straight up to the price promotional suiting department on the first floor. The store is pleasant and clean and staff helpful, if a bit stuffy. Sale displays are the clearest Drapers shopped.
It’s hard to find anything full price in this store, but no matter as Hit or Miss marks its subjects purely on price on the day of the visit. Cashmere V-necks are slashed to £50 from £100, matching M&S. Suits are on a buy one, get one half-price deal and range from £199 to £350. Made-to-measure suits are also half-price at £399. A white Richard James dress shirt is discounted from a whopping £70 to £21. For the quality, there are some outstanding value deals in this store.