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Bank, The Centre MK

Avoiding the ubiquitous deluge of discount offers and clear merchandising is Bank’s winning ticket.

Product 8

The trends are clearest in this store, from detailed and overworked Voi Jeans denim and gilets to a clean, contemporary look with chinos and blue striped tees from Nanny State. Criminal Damage delivers collegiate Americana, with baseball jackets in various colourways. There are track pants from UCLA, while Gio-Goi offers cargos. Selected Homme carries a cool navy reefer jacket.

Experience 8

This is the most clearly merchandised store seen during Drapers’ trip around Milton Keynes. Whatever customer tribe you belong to, it only takes a glance to work out where the product targeted at you is. In addition, window displays are top-drawer. Promotional activity is limited - there are two Sale rails and one two-for-£20 deal, making this one of the easiest and most pleasant shopping experiences. Bank puts a line in the sand in trusting its full-price merchandise, which is well worth it.

Value 7

Branded merchandise (or cleverly hidden own-brand goods) shunts Bank into the more pricey of menswear retailers. However, it does major on having different product, so like-for-like comparisons are not easy for the customer to make. Nanny State chino shorts are £27.99 and a Jack & Jones cuffed jean is £44.99. Graphic

All Saints-type T-shirts are £24.99. Voi Jeans’ slightly lower price points help Bank win customers on the cusp.

Score 23

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