Avoiding the ubiquitous deluge of discount offers and clear merchandising is Bank’s winning ticket.
The trends are clearest in this store, from detailed and overworked Voi Jeans denim and gilets to a clean, contemporary look with chinos and blue striped tees from Nanny State. Criminal Damage delivers collegiate Americana, with baseball jackets in various colourways. There are track pants from UCLA, while Gio-Goi offers cargos. Selected Homme carries a cool navy reefer jacket.
This is the most clearly merchandised store seen during Drapers’ trip around Milton Keynes. Whatever customer tribe you belong to, it only takes a glance to work out where the product targeted at you is. In addition, window displays are top-drawer. Promotional activity is limited - there are two Sale rails and one two-for-£20 deal, making this one of the easiest and most pleasant shopping experiences. Bank puts a line in the sand in trusting its full-price merchandise, which is well worth it.
Branded merchandise (or cleverly hidden own-brand goods) shunts Bank into the more pricey of menswear retailers. However, it does major on having different product, so like-for-like comparisons are not easy for the customer to make. Nanny State chino shorts are £27.99 and a Jack & Jones cuffed jean is £44.99. Graphic
All Saints-type T-shirts are £24.99. Voi Jeans’ slightly lower price points help Bank win customers on the cusp.