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Barratts. Brigstowe Street, Cabot Circus

A good shopping experience but product mix is confusing and not everything is good value

Product 6½
The product offer at Barratts is eclectic and confusing. Party shoes perfect for clubbing are at the front of the store, moving into Skechers Shape-ups fitness trainers at the back, which are sold alongside a strong and varied selection of military boots. A range of embellished silver strappy heels gives a wedding-esque feel, while embellished flats and flip-flops are suitable for both the beach and the bar. Overall there’s a considerable amount of duplication of styles by colour.

Experience 7
Barratts is promoting a Sale aggressively in store when Drapers visits. Staff approached a number of times offering to source styles. Sale banners were precariously balanced on shelves, which looked messy. There could be more seating in this store but there is a good amount
of mirrors and the overall shopping experience is positive. Fixtures vary in height and display tables at the front of the store rightly showcase the most on-trend product including bright, waxy patent courts.

Value 6½
Shearling-lined boots are marked down from £55 to £40 but, based on quality, they should be less. Simple black military boots are down from £50 to £40, while calf-length, high-heeled boots with hiking detail are down from £60 to £45. Glitzy courts finished in silver diamanté
are good value after being discounted down to £32, while jewelled flip-flops are too much at £25 and aren’t as good as the Marks & Spencer versions at between £15 and £18.

Score 20

 

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