A good shopping experience but product mix is confusing and not everything is good value
The product offer at Barratts is eclectic and confusing. Party shoes perfect for clubbing are at the front of the store, moving into Skechers Shape-ups fitness trainers at the back, which are sold alongside a strong and varied selection of military boots. A range of embellished silver strappy heels gives a wedding-esque feel, while embellished flats and flip-flops are suitable for both the beach and the bar. Overall there’s a considerable amount of duplication of styles by colour.
Barratts is promoting a Sale aggressively in store when Drapers visits. Staff approached a number of times offering to source styles. Sale banners were precariously balanced on shelves, which looked messy. There could be more seating in this store but there is a good amount
of mirrors and the overall shopping experience is positive. Fixtures vary in height and display tables at the front of the store rightly showcase the most on-trend product including bright, waxy patent courts.
Shearling-lined boots are marked down from £55 to £40 but, based on quality, they should be less. Simple black military boots are down from £50 to £40, while calf-length, high-heeled boots with hiking detail are down from £60 to £45. Glitzy courts finished in silver diamanté
are good value after being discounted down to £32, while jewelled flip-flops are too much at £25 and aren’t as good as the Marks & Spencer versions at between £15 and £18.