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A lack of trend direction and an untidy entrance make for a sorry Barratts store.

Some women’s trends are here, notably wooden and espadrille-heeled wedge shoes and sandals, but that’s about it. There’s a good selection of basics suited to its customer including casual ballet pumps and flat sandals, while strappy stiletto styles with splashes of glitter and embellishment dominate - rightly so ahead of the Grand National. Men’s disappoints, with lots of outdated formal styles and a lack of choice - and no espadrilles. Brands Skechers, Converse and CAT get large displays and provide the most interesting product on offer.

A two pairs for £55 deal on men’s shoes is good, especially when on closer inspection it almost amounts to a buy-one-get-one-free offer. Basic Vans-inspired plimsolls are £8, more or less the same as New Look’s. For women, the most trend-led styles start at £25 and peak around the £70 mark, which is right for the Barratts customer. However, these wallet-friendly prices are the result of a lower level of quality compared with other stores.

The double-fronted store gives one window to women’s styles. The display is modern and simple, successfully showing off the best of the store’s product with clear prices pointing out its competitive price points. However, the second window is split between men’s and kids’ footwear and as a result is too busy and unappealing. The entrance is also cluttered with two racks of Sale product, which cheapens the storefront. Inside, staff did not approach Drapers.

View the full report here

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