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BHS, 48-54 Commercial Road

A dull offer which merely mops up what Bhs’s in-house brands fail to already provide

Product 5

With Evans and Wallis in residence in store, that leaves the Bhs own brands to concentrate on cheaper basics. Denim, cotton T-shirts and swimwear are the most prevalent categories, and this is one of the few stores to still have heavyweight knitwear, which didn’t seem so crazy in the Easter wind and rain, but really should be significantly reduced.

Experience 6

For a big Bhs store, a lot of the space is taken up by Sir Philip Green’s other brands, with Wallis on one side and Evans in a huge area about halfway back. Within the Bhs branded product, fabrics are important to its target shopper so there are plenty of banners advertising the pieces’ cotton content. The knitwear section is a bit of a mishmash.

Value 6½

Basic jeans are a cheap £20, striped T-shirts with puff shoulders are a fairly sound £16 and popper-front denim shirts are the cheapest in Bournemouth at just £12. Cotton blouses adorned with jewelled necks are one of the more pricey items at £22, while grey jeggings are a satisfactory £15 and a butterfly and floral-print T-shirt with sequins is the most trend-led piece and a snip at £18. Yes, the prices are cheap, but a lack of design content doesn’t always mean good value.

Score 17½

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