Bhs gives Clarks and Marks & Spencer a run for their money on price in the mature market
A standout peep-toe low wedge with flower appliqué attracts customer attention and sandals for the more mature shopper - Bhs’s core customer - are plentiful. Square peep-toe, slip-on loafers are soft to the touch and part of the retailer’s comfort-led Tlc sub-brand. Wedges with gold and nude leather strapping have a low ankle buckle for comfort. It looks as though the Bhs archives have been plundered to create a retro-inspired, slim-line low wedge with a cork heel that is interwoven with gold leather.
The footwear department is tidy and densities are relatively low, while ample seating and space create an easy-to-navigate area. Footwear styles are heavily duplicated by colour, wasting valuable sales space, while display units are a mixture of shelving and the dreaded hanging rack. Drapers wasn’t approached by a sales assistant, but staff were close by.
Bhs cannot match comfort-led rival Clarks so it has to trade on price. Bhs rightly delivers cheaper, less decorated, less comfortable (in some cases) versions of similar styles at prices that rarely exceed £35. The comfort-led Lotus sub-brand serves up a slingback style that is one of the most expensive sandal styles in store at £45, but it lacks design detail. A nude leather kitten-heel court shoe has trend and pocket appeal at £22.