Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Bhs, Oxford Street

A lacklustre experience with product that just about does the job for this audience

Product 6

Much of the product in Bhs is targeted squarely at an older, less fashion-conscious customer. But there is still a nod towards the trends. In casualwear, pale Riviera shades dominate the acrylic knits and the piqué polo shirts while short-sleeved shirts come with seersucker-like surface detail. The formalwear has less distinction; the suits do their job, as do the easy-iron shirts. Striped pink and white and blue and white Oxford shirts lift an otherwise dowdy palette.

Experience 5

Staff were willing and helpful when asked a question, but offered little more. Drapers got the impression that most of the purchases are made by women - certainly in casualwear - as a sop to their husbands after spending a few quid on themselves. In truth, more dynamism from staff would help.

Value 6

Nothing looks expensive; the buying is geared to hitting key price points and product is engineered to achieve that. And of course, there is room enough to promote behind it. Knits are two for £20, plain polos are reduced to £9 from £12 and short-sleeved shirts cut from £20 to £16 . Tailoring includes a poly/viscose mix suit at £69 and a classic pure wool at £119. This is not great value though.

Score 19

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.