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BHS, Regent Arcade

Give up now. The worst retail experience in Cheltenham.

Looks 3

The key looks from 2008 are here with a vague slant towards fashion on outerwear. A wool-blend coat with military detail hangs opposite a rack of stripy knits with button-neck details. There are some flannelette checked shirts and relaxed or bootcut jeans.

Experience 3

More archaic than Slaters, Bhs just can’t be bothered to come out of the 1980s. Dirty stained grey carpet guides shoppers around the knitwear department while giant PoS graphics are nowhere near the quality of slicker rivals like M&S. The styling on mannequins should be flagged up with “what not to wear” signage. No staff were anywhere near the menswear department. Apart from the odd added-value label like “machine washable”, this is truly abysmal.

Value 3

Not as cheap as Primark and not as good quality as M&S. It’s hard to figure out why anyone would shop here. Basic acrylic knits are two for £25 but a charcoal lambswool round-neck is a more worthy £17.92 (thanks to the Blue Cross price promo). T-shirts are £4.80 and a “soft-touch” polyester “keep-away-from-naked-flames” black shirt is £10.24. Poly-viscose suits are £39.20 for the jacket and £24 for the trousers. This just isn’t cheap enough to match the value sector any more.

Score 9

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