A good offer for older male customers but the knitwear collection needs a serious rethink.
There is nothing much to get excited about trend wise here but nor should there be. Bhs is about backing key categories to the hilt and this season it hits the right ones. There are 12 options on colourful polos and a whole wall of checked shirts. Chinos get a good show in classic fits but with plenty of colour options. Work must be done on the horrific acrylic knitwear though - a scratchy, beige, weave-pattern cardigan is criminal. A Burton concession slightly jars with the rest of the offer but its retro swim trunks are a triumph.
Light, airy and open-fronted - nothing like the Bhs experience in so many other towns and cities.
This is easy to shop, with product grouped by categories and clear point-of-sale material promoting key price points and some solid, if not inspirational, graphics of outfit suggestions.
Within tailoring, attention has been paid to ticketing explaining the added benefits and detail in design. Investment has been made in wooden-jointed tailoring mannequins to promote the James & James Savile Row London premium offer.
One of the cheapest stores Drapers visited, Bhs looks extremely competitive for gentlemen of a certain age, especially where technological innovation such as crease-resistant fabric treatments and active waistbands have been introduced. One such polyviscose suit is just £59 - a good price considering the styling. A 70% wool 2sb suit is also very good value at £99. Button-neck, long-sleeved tops are two for £20, while chinos are two for £32.