Straightforward trends in a simple-to-shop environment.
All of the fashion looks are here, from chunky Fair Isle David Beckham-style shawl-collared cardigans, through to Superdry-inspired tees, G-Star-style shirts with epaulettes, various coats with quilted inserts and waxed or distressed jeans. Lumberjack shirts for layering are also present and are styled over ribbed jersey tops with button details at the neck to distinguish them from basics. Tailoring is mainstream cut on a slight fashion block.
Burton occupies the first floor of a shared unit with sister Arcadia fascia Dorothy Perkins. Its window shouts a promotional price message but makes its fashion message clear, pushing outerwear and checked shirts. Inside, the department is small but not cramped and is easy to shop. Burton has made this limited square footage work really hard and shopping takes place neatly by category.
Burton offers almost the complete opposite of M&S, with fashion items much more competitively priced than wardrobe staples. A pea coat with a quilted mock insert is £80 and a bomber jacket £40. Fair Isle knits with good attention to detail on the buttons are £46 - not bargain cheap but an attractive price.