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Looks 7                                    

The Top 10 products promised on the marketing material include a micro-checked shirt, a canvas holdall, glen check blouson and slim-fit suit – an altogether more sophisticated offer that sees the Westfield London Burton shed its weekend-wear reputation. The bulk of the

Store  5                                     

Too small to compare favourably with Westfield’s bigger stores, Burton’s small store is nonetheless crammed with product and has plenty of buzz to boot. The video juke box is a great touch despite being monopolized by a young schoolboy during my visit – who was busily selecting all the loudest, most offensive songs to play.

Mix  6                                       

The near wall is given over to a mass of basics and the far wall is devoted to suiting, both are traditionally important categories for Burton and these small areas are crammed. There is a large denim wall running up the side of the store and the shopfloor is a scattering of the more sophisticated pieces. In a larger store I would hope to see more of this offer.

Value 7                                    

T-shirts at £6 cannot be sniffed at particularly because – as at Topman – the basics here are all updated with contrast colour trims and alternative collar shapes. College stripe cardies are £25, jeans are £35 with treated twisted and raw versions looking youthful and the black trench coat is £60. It all adds up to a pricing

The suits are reduced to £99


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