The Top 10 products promised on the marketing material include a micro-checked shirt, a canvas holdall, glen check blouson and slim-fit suit – an altogether more sophisticated offer that sees the Westfield London Burton shed its weekend-wear reputation. The bulk of the
Too small to compare favourably with Westfield’s bigger stores, Burton’s small store is nonetheless crammed with product and has plenty of buzz to boot. The video juke box is a great touch despite being monopolized by a young schoolboy during my visit – who was busily selecting all the loudest, most offensive songs to play.
The near wall is given over to a mass of basics and the far wall is devoted to suiting, both are traditionally important categories for Burton and these small areas are crammed. There is a large denim wall running up the side of the store and the shopfloor is a scattering of the more sophisticated pieces. In a larger store I would hope to see more of this offer.
T-shirts at £6 cannot be sniffed at particularly because – as at Topman – the basics here are all updated with contrast colour trims and alternative collar shapes. College stripe cardies are £25, jeans are £35 with treated twisted and raw versions looking youthful and the black trench coat is £60. It all adds up to a pricing
The suits are reduced to £99