Dull mannequins fail to do justice to a solid collection in which chinos and knits stand out.
Burton does a great job of filtering autumn 11’s key styles into an offer that is trend-led but still appealing to its core customer. Several different fits of chinos come in nine different shades, including the season’s key burgundy colour. Knitwear is also strong, with a range of patterned options from safer styles through to more daring designs, alongside the season’s essential duffle coat. The palette is on trend, with lots of autumnal mustards and berry tones, with the odd piece working the bright colour-pop trend.
Burton’s window displays have campaign imagery as their background, which caught Drapers’ eye. However, this contrasts with the much duller mannequin display which doesn’t do the collection justice. Clothes are neatly organised by category and the chino display is one of the best, clearly explaining the difference between straight, skinny, tapered and carrot fits. Changing rooms are a handy size but there were no staff to help out.
A promotion allows shoppers to buy one and get another half price on £32 chinos, which is great value and did tempt several shoppers. A lovely duffle coat featuring rope fastenings and a db pea coat are wise investments at £80. Shirts with elbow patches are a reasonable £28, patterned knits are £38 but chunky cable-knit jumpers are a bit high at £46.