Calvin Klein Jeans has dipped its toe into the glam nautical and boho trends this season, offering a pin-tucked top with heavy hand-embroidery along the neckline, stripey sequined vests and navy blouses. But its core product is denim: jeans come in all varieties including ripped and faded – on-trend styles not seen at many retailers this season – skinny and boyfriend, and denim skirts and jackets are also on offer.
Half of this store is devoted to denim, with jeans the key product category and coming in an array of styles. The rest is made up of casual separates, including vests and hoodies, and accessories – there are no traces of dresses. The boho and nautical trends are given one rail each, while a table display carries more dressy product, including a Lurex top with ribbon detailing.
This is a tiny store, with womenswear taking up the right hand side and menswear the left. It feels cramped, even though no-one else is in the shop during Drapers’ visit, but the store is not over-stocked, with plenty of room to rifle through the rails. Perhaps it could do with some clever merchandising technique.
Given it’s a denim specialist, Calvin Klein Jeans offers good value jeans at £119 – only £20 or so more than some contemporary retailers like Ted Baker and Karen Millen. A pleated denim skirt is a little too much at £104 and embellished separates are around £69. From a design level, the stripey vests with sequined Calvin Klein Jeans logos are expensive at £39, but as with Armani Exchange, its customers buy into the brand name.