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Casual Fashion Indicator, January 23 2015

Find out what’s selling now in the world of casual fashion.

Womenswear

Glamorous

Glamorous

Glamorous autumn 15 collection

Jo Diggle, head of creative at Fabric Boutique in Manchester

“Dressy things have been selling very well for us recently, although they’ve tailed off a little as the Sale has gone on. We went on Sale on December 27, with discounts up to 60%, and we’ll continue until the end of this month. Glamorous has sold very well. Anything with a lace-up detail went very quickly, in particular its black lace-up jumpsuit (was £43, now £20). Girl in Mind has also been popular. We’ve completely sold out of its black sequin midi dress (£35), while its bronze and rose-gold ombré sequined dress (was £56, now £30) is also a standout. Love Triangle is another popular brand for us, especially its black high-neck dress (£45). For spring 16 we’ll be stocking basics from Lola May for the first time. The price point is excellent and there are some very nice little key pieces like jumpers (£22) and skirts (£25).”

Hilfiger Denim

Hilfiger Denim

Robert Watson, owner of Classic Urbanwear in Omagh, Northern Ireland

“Sales have been good across the board recently. We’ve been on Sale since Boxing Day, with 20% to 25% off, which will be continuing for another two weeks. Party dresses from brands such as Glamorous (was £50, now £40) have been selling very well, as have Hilfiger Denim jeans (£90 full price). We’ve only put the end-of-line Hilfiger Denim styles in the Sale but they’re all selling well (were £90, now £70). Jeans from Rant & Rave (£50 full price) are also in demand. Our spring stock has been selling really well already. T-shirts and other basics are selling fast as people want brand-new things, like T-shirts from Rant & Rave (£33). I think they’re tired of winter stock.”

French Connection

French Connection

Jumpers from French Connection

Kate Davies, owner of Jago in Tenby, Pembrokeshire

“People don’t want to spend their money on whimsical purchases at the moment, they need practical items like Superdry coats (was £90, now £70) and French Connection jumpers (were £110, now £85). We started the Sale on Boxing Day with 20% off and we’ll be running that until mid-February. I’m not bringing in any new brands for spring, but I’m going to Copenhagen International Fashion Fair in February for the first time. I do go to the UK shows, such as Pure, but I’ve been disappointed recently and I like the things happening in Copenhagen. I’ll be looking for footwear and accessory brands in particular.”

Shezz Sivri, manager of Inocencia in Shrewsbury, Shropshire

“Our most recent strong sellers have been Scarlett-cut jeans by Lee (£85), which are very flattering, as well as the Liberty-print collection from Mary Portas’ Kinky Knickers, in particular the knickers (£16) and vest tops (£28). We went on Sale on Boxing Day with up to 70% off online and in store. People really hunt out a bargain these days, so having our Sale online has been very important. We’ll be on Sale across our autumn stock until February. Spring stock is not selling well for us at the moment as we’ve only just reached winter temperatures, so why would anyone want a thin T-shirt? It’s a big problem every season but we’ve noticed it even more this year.”

Superdry

Superdry

Marc Maubec, owner of HS2 in St Peter Port, Guernsey

“The first pieces we’ve had in for spring 16 from Ichi have sold well so far, in particular jersey tops (£35-£45). As we’ve been on Sale since just after Christmas, we’ll be dropping the remainder of the Sale stock to half price soon to clear things fully. Superdry hoodies (were £75, now £50) and Glamorous dresses (were £30, now £25) have both been selling well. Jackets have picked up a bit too, as the weather has got colder, in particular Superdry jackets (were £90, now £67.50). For spring 16 we’re bringing in Maison Scotch denim (£95) and T-shirts (£40). Although it’s a little more pricey than some things we stock, some regular customers are starting to buy the occasional premium item.”

Little Mistress

Little Mistress

Vinod Chadda, managing director of Empire Designerwear in Grantham, Lincolnshire

“Our Sale has been quieter than usual. People seem to be looking more for bargains this year, as they see deals in the press and know they can get a good price. We went on Sale on Boxing Day with up to 50% off across our winter range, and we’ll be continuing to discount until the end of the month. Now that it’s a bit colder, jackets and knits have been selling much better. Glamorous knitwear (was £35, now £25) in particular is popular. Dresses from AX Paris (were £30, now £28) have been good, although this is tailing off a little as we’re leaving the party season. Little Mistress dresses (were £55, now £44) have also been popular in the Sale.”

B.Young

B.Young

B.Young spring 16 collection

Sue Ramsey, manager of Eden Rose Boutique in Chorleywood, Hertfordshire

“Even in the winter we’ve found that tunics have been popular as it’s been so warm. Saint Tropez tunics (£30) have sold well, which I think is because they’re a little bit longer and people can wear them over leggings. B.Young (£40) dresses have also done well for us, as have tops and blouses from Dranella (£50). We’ve had our Sale on since January 2 on older pieces from autumn 15 and plan to slowly tail this off over the next couple of weeks to make room for our new stock, as we have a very small shop space. We are currently offering discounts of 40% to 50%.”

Menswear

Clarks

Clarks

Clarks Originals weaver-style shoes

Will James, manager of Natterjacks in Kingston upon Thames

“Recently we’ve done very well with Fred Perry shirts (£59.99) and Carhartt sweaters (£54.99). Clarks Originals shoes have also been in demand, especially the weaver style (£89.99). They’ve done similar moccasin styles before, which were popular, but this one has more stitching detail. We started our Sale a couple of weeks before Christmas to try to generate a bit more footfall, which worked very well. We started at 50% off in store and online across selected autumn stock, which we’ll be continuing up to February.”

Levis

Levi’s

Steve Robson, owner of Visual Impact in Newport, Isle of Wight

“Increasingly we’re seeing a lot of people buying classic items. Our bestselling T-shirt for the past 14 months has been a basic plain top from Ralph Lauren (£45). Lots of young guys want a pair of Levi’s for the brand name, so we’ve done really well with Levi’s classic 501s (£75). Their 510 skinny style (£80) is new in for us this spring 16 and already it’s proving popular. Ralph Lauren hoodies (£100) have been another phenomenal seller. We went into our Sale on December 27, with discounts up to 30%, but we’re starting to phase it out now. We’ve upped our order of Religion T-shirts (£32) for spring 16, as we think the brand stands out as being a bit different with its graphic, gothic bold prints.”

Psycho Bunny

Psycho Bunny

Psycho Bunny spring 16 collection

John White, director of Badger Clothing in Brighton, East Sussex

“Our new-season stock for spring 16 is already selling quite well in the mild weather, such as Farah striped T-shirts (£24) and Carhartt raglan T-shirts (£35). Our Sale started on December 27 and is currently at 40% off. As it’s been so mild we still haven’t seen the outerwear sales we would have liked, so we’ll probably stay on Sale until mid-February. In the Sale, sweatshirts from Original Penguin (were £65, now £39) and Carhartt (were £65, now £39) have sold very well. We’re increasing our intake of Psycho Bunny for spring 16 as they do a lot of nice lightweight, summer items like polo shirts (£75) and cotton T-shirts (£35).”

John McGee, manager of Changes Menswear in Middlesbrough

“We went on Sale on January 7, which is late, but we had a very strong December. We bought very tightly this year, so we didn’t have too much left to go on Sale. We’re doing 20% off at the moment on about a third of stock and we’ll remain in Sale until February 1. It’s still bitterly cold in the northeast so we haven’t put any of our spring stock out yet, it just wouldn’t sell. Luke jumpers (£70) have been popular recently, as have Guide London’s long-sleeve polo shirts (£55) and Replay jeans (£90).”

Luke

Luke

Luke spring 16 collection

David Finlay, owner of Elements in Norwich, Norfolk

“We haven’t been stung as badly as many other retailers by the warm winter, as we didn’t buy in many coats this year. It was a warm winter last year and we’ve noticed people tend to hang onto their coats much longer these days. They’ll either buy very high end or very cheap, and we don’t fit in either. That being said, lighter jackets have been doing very well in our Sale, including styles from Fila Vintage (were £80, now £65), Farah (were £95, now £47) and Luke 1977 (were £95, now £47.50). We’ve just had a delivery from Le Coq Sportif, which we’re stocking for the first time this spring 16 and we’ve already sold a couple of their round-neck T-shirts (£25). We already stock a few vintage-style sportswear brands like Fila and jackets from Kappa (were £55, now £27.50). We feel Le Coq Sportif is a little more classic, so it complements this selection nicely.”

Fila

Fila

Richard Phillips, manager of A2 Clothing in Merthyr Tydfil, Wales

“We had quite a poor run-up to Christmas because of the wet weather here in Wales, so we’ve had a lot of stock in our Sale this year. We started offering discounts of between 30% and 50% just after Christmas and we’ll stay on Sale until the end of February to clear all the autumn 15 stock. Weekend Offender jackets (were £90, now £63) have been selling well in the wet weather. We’re also seeing demand for Ellesse shirts (were £35, now £25) and Fila polo shirts (£45 full price).”

Pretty Green

Pretty Green

Pretty Green’s Northway parka

 

Paul Woods, director of Encore in Crosby, Merseyside

“Since we went on Sale at the start of January, sales of coats and outerwear have finally started picking up. Pretty Green’s Northway parka (were £185, now £135) has been popular, as has Carhartt’s Anchorage parka (were £185, now £135). Currently about 80% of our stock is on Sale, starting at 25% off. We plan to be on Sale until the end of January. Aside from the Sale, we’re seeing a lot of demand for Heritage-brand Gabicci. Its three-button merino wool polo neck jumper (£75) has been a standout style.”

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