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Casual Fashion Indicator, June 10 2016

Find out what’s selling now in casual fashion


Stephen Mohan, owner of Cuba Clothing in Dungannon, Northern Ireland

Our top-selling product is jeans by YMI (£40), Freddy (£95) and Guess (£69).White jeans have been selling well in the sunshine. It’s the colour and fabric textures that we change each season. In our area, a public realm is being built, so it’s getting a bit more upbeat and everyone who comes into the shop seems to spend money. We’re are also bringing in Lipsy and Jaba Yard and other more dressy brands, as our customer wears jeans in the day but dresses up at night.


Ian Moore, owner of Wild Heart in Bridgnorth, Shropshire

Everything khaki is flying out the door at the moment, and grey and pink are also getting a lot of attention. Linen is selling very well, with oversized playsuits and dresses doing especially well – dresses in coral and khaki, and trousers in white and navy (£20-£30). This is quite a pretty market town in the Midlands, so, as soon as the sun comes out, it goes ballistic here and people come to visit from Birmingham and such. We’ve introduced two new brands for the SS16: Boutique Amazing, which offers mostly dresses (£30), and Hell Bunny for vintage-inspired dresses (£38). Hell Bunny has been really popular with our costumers so far. 

16 summer womens casa lifestyle shot 11 214

16 summer womens casa lifestyle shot 11 214

White Stuff

french connection rebound ú69.00 rinse

french connection rebound ú69.00 rinse

French Connection

Jane Smith, owner of Pebble Clothing in Swansea

White Stuff cut-off jeans (£50) are selling really well, as are little vest tops (£49.95) and printed shorts (£74.95). We are constantly selling Maison Scotch items, such as its long-sleeved black tunic with little tassels, especially in the warmer weather. French Connection jeans (£69) sell consistently, although we’ve seen some of the more expensive jeans, such as flares, not doing as well – our customers still opt for straight cuts and skinnies.


Marc Maubec, owner of HS2 in Guernsey

Summer dresses and little tops are starting to get a good reaction. We’re selling a lot of Superdry T-shirts (£25), as well as Glamorous and Girls On Film dresses (£50-£150). We need to have a heatwave, and need the weather to pick up a little, to see an increase, although pastel colours are selling really well, lemon especially.



ts6 m abadaba 37 mint 5

ts6 m abadaba 37 mint 5

Ted Baker

Steve Robson, owner of Visual Impact in Ryde, Isle of Wight

Levi’s, Ralph Lauren and Ted Baker have all been selling very well, particularly Levi’s 511 denim shorts (around £50), highlights having been strong colours such as orange and pink – we were surprised how well they sold. The Ted Baker Abadaba polo shirt in orange (£60) has completely sold out and we’ve struggled to get more in. We had a good start to the season, but it was the heavier stuff selling, such as Barbour coats (£100). The weather switch came just at the right time and the sales have continued to be good for the first half of this year, with half-sleeved and short-sleeved T-shirts selling really well.


Vinod Chadda, owner of Empire Designwear in Grantham, Lincolnshire

Long-sleeved and lightweight jackets and waterproofs are selling rather well. Bestselling brands are Diesel jeans (£120-£160), Nicce t-shirts (£30) and Superdry shorts (£40). As we’re in a small town, people here want mostly recognised, established, older brands, whereas in the city people want new brands, so we are not planning on getting anything new in this season.

alf 3391 r2

alf 3391 r2

Armani Jeans

Natalie Pennington, buyer at Hurley in Heywood, Greater Manchester

Boss Green T-shirt (£45), Ted Baker T-shirts (£39) and Armani Jeans straight-cut jeans (£179) are always are top sellers. With the weather taking a turn for the better, it’s been the more summery items such as shorts and T-shirts that are doing well. As people are going away on holidays soon, Boss swimming shorts (£40) are selling especially well. Easter was a tricky period, because the schools all break at different periods, so sales were very spread out. Because our customer is older, it’s the more classic pieces that sell well, although there has been an increase in sales of pale orange and coral.


Simon Newland, manager of Chadds, Bedford Street, Norwich

Currently, Gant summerwear is our best seller at the moment, with shirts and trousers (ranging between £85 and £110) being the most popular. Other items such as our Magee jackets (from £175) and Bruhl chinos (from £65) are always also a popular choice for our customers. At the moment we have no plans to introduce new brands as we stock quite a few already and, therefore, we want to stick with our current classic, traditional collection, which both we and our customers are happy with.

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