Clarks retains the quality crown but the shopping experience is dull
Drapers’ visit confirms Clarks is still among the best in the market when it comes to knowing its customer. A £39.99 clog-style shoe with a mid-heel height and high-cut profile catches the eye, showing Clarks is on top of trends. Chunky slingback peep-toes with a raised footbed in two-tone leather are a hit while demi cowgirl boots offer a transitional style. Cone-heel slingbacks are strong with gel cushioning adding value and suede two-tone moccasin-style loafers look excellent.
Staff are friendly, attentive and knowledgeable. The store is clean, tidy and minimal in design but as a result it lacks any wow factor. The sheer volume of styles on display- in some cases with repeats next to each other - is repetitive and poor merchandising. The window display disappoints too, with just a few comfort styles and desert boots on show.
The prices at Clarks are high but justified - the level of quality is outstanding and by far the best in its class. A fashionable pink and camel leather intertwined sandal comes in at £39.99 while a coned heel, slingback court with gel cushioning is £54. Simple comfort sandals are £34.99 while two-tone suede moccasin loafers are £54.99, but are leather soled and built to last.