A high calibre of comfort-led styles with some key trends covered and excellent customer service
Two standout styles steal the show at this store and both fall into the more fashion-forward end of Clarks’ offer. Jostling for the limelight are a mid-height heeled ankle boot with cutaway panels and a peep toe, and a black, suede, closed-up wedge boot with diamond-shaped cutouts on the upper. Clarks Originals’ flat 1960s hippy-style sandals have trend-led appeal and Clarks’ core comfort offer is strong, with a selection of brightly coloured suede wedges with comfort socks.
As Drapers walks the shopfloor staff are talking enthusiastically about their sales targets. There is a bag promotion in store and staff hand out lookbooks detailing the styles on offer. The assistant serving Drapers knew the requested footwear style name by heart and complimented Drapers on the choice. She also informed Drapers that a new Clarks advertising campaign was being featured on billboards around the city and that this particular style featured in the campaign.
Clarks is expensive when compared with its closest rivals Marks & Spencer and Bhs, but it delivers better quality when it comes to production standards. The average price is about £45 with a few styles pushing up to £64.99. Hippy-style Clarks Originals sandals are £45 while Mary Jane cork-soled wedges in a bright pink and olive green upper are £49.99. Clarks always falls down on charging too much for its ballet flats - £44.99 is too pricey for such a prolific style.