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Contemporary Indicator, December 19 2015

Find out what’s selling now in the world of contemporary fashion.

Womenswear

Ichi

Ichi

Ichi autumn 15 collection

Nicola Scott, owner Paper Doll in Pocklington, York

“Two of our best brands are Danish labels Ichi and Nümph, which we have stocked for nine years. Ichi does very wearable knitted jumper dresses (£35) and Nümph sells a lovely dark blue padded coat with a nice faux fur collar (£138). Pako Litto is a new label we’ve introduced for autumn 15, which is selling really well, particularly its fine knitted jersey tops in neutral colours (£54). Our 12 days of Christmas promotion started on December 13 until December 24, with a new offer each day in the run-up to Christmas such as free loyalty cards, which usually cost £10, offering 10% off the whole year round.”

Mama B

Mama B

Mama B

Tamsin Straiton, buyer at Polly’s in Leicester

“Right now Myrine is a lovely brand, which offers a luxurious layered look in beautiful fabrics you can mix and match, such as tunics (£62.50) and jackets (£69.99). An easy brand to sell is Mama B, in particular its tube skirts (£80) and box tops (£50-£80). Tunics by The Masai Clothing Company sell really well, as their designs are so flattering (from £80). This autumn 15 season there’s lot of black and grey mixed in with bright magenta and mustard, which has been a key colour.”

Hilda Dolan, manager of The Dressing Room in Cork, Ireland

“Our shop sells mainly dresses and this season we’ve been selling lots of metallic print dresses by Marcelino (€159/£115.39-€299/£216.84). René Derhy does lots of unusual embellished dresses (€99/£71.80-€199/£144.41). For elegant dresses, Kelly & Hepburn is a winner. Its dresses in classic reds, black and winter white (€199/£144.41-€399/£289.40). I find that the market has been a lot better compared to last year, as the weather has been better over the past couple of weeks. We plan to start our Sale on December 19, which will run until the end of January, starting at 20% off.”

Great Plains

Great Plains

Great Plains autumn 15 top

Diane Griffith, manager of Terracotta in Rugby, Warwickshire

“We’ve done well with Isabel de Pedro jersey tailored dresses (£159-£225), which are very fitted, smart and sharp. Great Plains tops (£35-£70) are great, as you can wear them to work and then out afterwards. Amazing Jeans is another brand doing really well since we introduced it for autumn 15, especially the knitwear (£69). We are planning to offer discounts of 20% off selected brands over the Christmas period.”

Carmel Needham, buyer Oliholpho Clothing in Chesterfield, Derbyshire

“Dresses in black and grey by Sandwich (£100) are very popular at the moment. Neutral colours such as beige and cream are also very big this autumn 15 season, as seen with Yaya’s ponchos (£119) and capes (£90). For Christmas, Coster Copenhagen’s sparkly skinny jeans (£109) are doing well. The market seems to be about the same as last year, however, people leave it later every year to get presents. We did a 20% discount for our late-night Christmas event at beginning of November and our New Year Sale will run until the end of January starting at 30%.”

Adini

Adini

Adini autumn 15 collection

Pippa Bergson, founder of Focus Boutique in Halesworth, Suffolk

The Masai Clothing Company tunics with big prints (£70-£90) are big this autumn 15. Adini dresses (£50-£70) are also performing well. I think they appeal to our customer as they’re fairly fitted and slightly longer in length, in rich, dark colours. Boxy wool jumpers by Backstage have sold out, while the brand’s long-line cardigans in dark grey, light grey and beige (£60-£140) are proving popular.”

Menswear

Barbour

Barbour

Barbour autumn 15 collection

Myles Channa, manager of Zakz in Brentwood, Essex

“Our top-selling items are polo tops by Lyle & Scott (£50) and Lacoste (£70), while we’re finding the most popular colours this season are navy, grey and black. Barbour jumpers (£80) are also selling really well. We have been offering Christmas promotions of 20% off across the whole range from Lacoste and Polo Ralph Lauren, but the market is definitely not as good as last Christmas, I think because online shopping is becoming more popular.”

Lacoste

Lacoste

Lacoste autumn 15 collection

Neil Harris, assistant manager of Jonathan Trumbull & Hatters in Norwich

Hugo Boss, Lacoste and Paul Smith have been great this autumn 15 season. We have seen demand for Hugo Boss round neck jumpers in blue, black and grey (£110-£250), while Lacoste jumpers in burgundy, royal blue, green and red (£99-£150) are also proving popular. Tapered dark denim jeans by Paul Smith are another top seller (£99-£150). Our New Year Sale begins the day after Boxing Day and lasts for around four weeks. We have plans to stock new brands such as Aquascutum and Colmar Originals for spring 16.” 

Robert Wallace, manager of Signature Menswear in Aberdeen

“Blazers have been selling really well this autumn 15, especially Hugo Boss’s dark blue Hudson blazer (£400) and Stratus coat in charcoal, navy and black (£350). Other top sellers include shirts by Eton (£120-£140) and a brown hooded puffer jacket from Ralph Lauren (£345). The market has been a lot more difficult in Aberdeen because we’ve suffered a massive loss of jobs because of the price of oil going down from around $100 a barrel to $40 a barrel, so people are not spending money like they used to. It’s still good but not as good as last year. We start our Sale after Boxing Day discounting from 30% to 50% off.”

Eden Park

Eden Park

Eden Park spring 15 collection

Paul Bone, manager of Bone & Carter in Brighton

Gant is such a well-established brand and its blue striped Oxford shirt has been selling really well (£85). Hackett’s lambswool zip neck jumper (£120) is another best seller. Sales of classic shirts from rugby-related brand Eden Park (£70) have surged in sales since the Rugby World Cup in September. We have plans to stock Digel jackets and Westbrook floral shirts for spring 16. We will also start to manufacture our own floral shirts early in the New Year. We plan to use Italian fabric and have the shirts made up in India. They will have a bigger cut as the market tends to be for a slimmer fit and my average customer isn’t a slim-fit guy. Our Sale starts on January 2 until the end of February and we’ll be discounting from 25% to 50%.”

 Andrew Hobbs, owner of Jeremy Hobbs in Cobham, Surrey

Tommy Hilfiger slim-fit shirts (£79-£89.95) in red and plum shades have been doing really well. Gant gingham shirts (£89) and Oxford shirts (£85) have also been selling strongly. Hackett’s four pocket Velospeed navy coat (£375) has been great, while we’re also seeing demand for the brand’s dotted shirts (£105). We’re going on Sale on 29 December until mid-February. Five weeks ago we moved to a different spot about 500 metres from the old store, which feels a lot better.”

Gibson

Gibson

Gibson autumn 15 collection

Brian Smith, manager of Leaf Clothing, Newcastle

“By far our bestsellers are Mac jeans (£109), because they’re the comfiest jeans you will ever find as the denim is mixed with a soft jogging bottom material. Gibson does lovely tweed jackets (£170) that are great for layering. Giordano shirts (from £65) in classic shades of pale blue go with everything, although the multi-coloured stripe shirts are also selling well too. Outerwear isn’t doing as well this autumn 15 because of the weather, as instead people are buying separate pieces to layer up.”

Scotch and Soda

Scotch & Soda

Scotch & Soda autumn 15 collection

Tiffany Ross, buyer at Cavells in Oakham, east Midlands

Barbour’s outerwear has been doing really well, especially its Speedometer wax jacket (£279) in the classic quilted four-pocket shape. Hartford is great for crew-neck jumpers (£95-£125) in navy blue, while Scotch & Soda is popular for its blue and white twill shirts (£70-£90). We’ve been doing a series of promotions over the last four weeks, at the moment we’ve been offering 20% off Barbour from December 11 until December 17. Our online Sale starts from late Christmas Eve and our in-store Sale begins December 28 for three weeks starting with 30% off. The online Sale goes on first because we haven’t got the staff to be able to start the in-store Sale any sooner and we also found this way to be successful last year. We are introducing Aquascutum for spring 16.”

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