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Contemporary Indicator, February 13

Find out what’s selling now in the world of contemporary fashion.

Womenswear

Mama B

Mama B

Mama B

Chris Pinto, owner of Chris Atkinson Fashions in Pontefract, West Yorkshire

“Our bestsellers would be trousers (£150) and tops (£100) from The Masai Clothing Company in black, mauve and red. Tops (£100) and skirts (£150) from Mama B in black, grey, navy and stripes are also selling well. Joseph Ribkoff dresses are good sellers, particularly in darker autumnal shades (£250). This spring 16 I’ve introduced a new brand, Picadilly, which I think will attract a similar reaction to Joseph Ribkoff, as their dresses are beautiful patterned mid-lengths (£100 to £150) that can be worn from day to night.”

Marta Vetra, manager of Monty Smith in Cheltenham, Gloucester

“We sell a lot of Lottie & Moll tops (£30), ponchos (£40), kimonos (£35) and silky dresses (£45), which are particularly popular in shades of soft blues and greys. We also see demand for the brand’s washed and faded knitwear (£39 to £45) and woollen coats (£39). We sell a lot of Replay jeans, in particular simple skinnies (£90) and Hyperflex (£145) super-stretchy styles. Nomads organic clothing is also a good seller, in particular floral and eastern tile print coats (£140).”

French Connection

French Connection

French Connection spring 16 collection

Wendy Pedrick, manager of Cocoa in Kingsbridge, Devon

“Our bestsellers are French Connection tops (£55) and blouses (£65), as well as its mid-length fitted (£75) and loose dresses (£80), all in black and grey. Navy casual tops (£69) and knee-length navy dresses (£80) by Sandwich are also proving popular, as are stunning bright-green tops (£59) and knee-length floaty dresses (£70) from Noa Noa. This spring 16 we are introducing Second Female tops (£60) and dresses (£70) in lovely shades of blue, cream and black. We will also be adding the cashmere knit collection from Love Molly, in an assortment of gorgeous shades (£95).”

Sheila Burton, owner of Anna Perena in Glossop, Derbyshire

“Good sellers for us recently have been The Masai Clothing Company tunics (£75) in electric blue and grape green, alongside Capri oversized tops (£60) in grape green and taupe. Our newest label is Yest, which we introduced for autumn 15. The brand’s black and grey tops (£25) are selling well, as are its skinny jeans (£60). We have a 50% off Sale of all our autumn 15 stock until March, making room for our spring stock, which should all be in store by April.”

White Stuff

White Stuff

White Stuff

Elaine Black, co-owner of Tom Hughes in Narberth, Pembrokeshire 

“Our bestselling brands all seem to involve a lot more colour than I’ve seen previously. We have sold lots of separates from White Stuff, in particular knee-length skirts (£60) and patterned tops (£40). Joules rainwear (£90) has sold exceptionally well in pink, grey and floral patterns. Striped tops (£35 to £60) and baggy, almost poncho-style knitwear (£75) from Seasalt have been good sellers. Bench sweat tops (£50) and knitwear (£60) are popular in a soft cobalt blue. Our spring stock is coming in now and will continue until the end of May. For spring 16 we are adding a lovely collection of understated linen and knitwear from Two Danes (£45 to £100), and bright print dresses and jackets by Smashed Lemon (£50 to £80).”

Natasha Naess, partner at Base Fashions in Covent Garden, London

Yiannis Karitsiotis tops (£99) and jackets (£139 to £159) in black, teal, purple and navy with beautiful intricate patterns and trims are selling well. Alembika tops (£139 to £169) in black, navy, fuchsia and red are also in demand. Tomo jersey dresses (£99) that fall either to the knee or just below are extremely popular, especially in black and navy.”

Pamela Price, manager at Jessica in Fordingbridge, Hampshire

“We’re finding a lot of demand for Steilmann skirts (£59) and tops (£55) in pale blues, navy and lemon. NYDJ sell well in skinny (£139) and straight cuts (£149). Our spring 16 stock has already started to come in and we’re expecting more deliveries up until the end of this month. We are introducing dresses and trousers from Capri (£80 to £120) and Lisette (£110 to £150) for spring 16.”

Menswear

Jiggler Lord Berlue

Jiggler Lord Berlue

Jiggler Lord Berlue

David Warwick, owner of Warwicks in Wellingborough, Northamptonshire

“I’ve noticed a big trend for layering knitwear over shirts. A brand that plays in well to this trend is Fynch-Hatton with its cotton knits (£69 to £84) in navy, blue, earth, charcoal and berry tones, as well as its shirts (£65 to £69) in blue and berry, which are selling really well. Crew Clothing long-sleeve shirts and tops (both £55) in blue and berry shades are good sellers, as are Meyer jeans (£89) and cotton chinos (£79) in navy, tobacco, burgundy and charcoal. For spring 16 we expect shirts with interesting trim and collar details to be popular from brands like Jiggler Lord Berlue (£69 to £75) and Seidensticker (£49 to £60).”

Barbour

Barbour

Barbour


Nigel Broadbent, owner of Peter Charles in Lancaster

“I’ve seen a big trend recently where cotton zip tops are overtaking the popularity of shirts. We’ve been selling a lot of long-sleeve cotton zip tops (£80 to £90) and waxed jackets (£199 to £249) from Barbour. Cotton tops (£119) and knitwear (£129) by Hugo Boss Black are selling well, as are cotton tops and shirts (£95 to £99) from Gant. Among all these brands, the bestselling colours tend to be dark shades of black, grey and navy.”

Nick Reaver, partner at Resonate Menswear in Birmingham

“We’ve had a lot of success from Nigel Hall long-sleeve shirts (£80 to £100) and light knits (£100 to £150) in black, blue and grey. Other strong sellers are Strellson shirts (£50 to £70) in black and dark blue, as well as Replay shirts (£80 to £110) and knitwear (£90 to £150) in grey, black and dark blue. Our shirt sales have risen as we’ve seen people looking for a slightly smarter look.”

Ma.Strum

MA.Strum

MA.Strum


Julia Scaife, partner at David Scaife Menswear in Scarborough, North Yorkshire

“As we are situated on the coast and it’s still fairly cold, we don’t plan on bringing our spring collections out until Easter. We’re still on Sale with 50% off our old autumn stock until the end of February. For spring 16 we’re adding Fynch-Hatton shirts, jackets and trousers (£50 to £100), and MA.Strum military-inspired jackets and coats (from £80).”

Jacob Cohen

Jacob Cohen

Jacob Cohen


Tomas Biroscik, owner of Morse Point in Bowness-on-Windermere, Cumbria

“Currently our bestsellers are slim-fit Jacob Cohen jeans (£300) and Aeronautica Militare casual sportswear, particularly red, blue and white polo shirts (£100) and jackets (£300) in navy and khaki.”

Robbie Wallace, manager of Signature in Aberdeen, Scotland

“Both patterned and plain Eton shirts (£130) in shades of blue are a top seller. I think our customers really like the attention to detail, such as the quirky buttons. Elliot Rhodes belts (£110) in tan, brown, black and blue are popular as the customer can choose their own strap and buckle and we fit it together, giving them their own unique combination. We plan to have all our spring collections in store by mid-February.”

Andrew Chapman, director of Alpha Clothing in Taunton, Somerset

“We’re seeing strong demand for Ralph Lauren white oxford shirts (£85), polo shirts (£75) and hoodies (£109) in white and blue. Gant navy and beige trousers are also proving popular (£95), as are its Tyler jeans (£130). We’re bringing spring 16 stock in throughout February and are introducing Circolo 1901 jackets in pale blue and grey (£295).”

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