Well-interpreted trends to suit its pared-down aesthetic. Great store with matching service.
Not a slave to trends, Cos retains its easy tailored shapes and reinterprets them to suit seasonal looks via full skirts, tunic dresses, wide-leg trousers and mini skirts. Luminous yellow and orange stand out among the black and burgundy, although the yellow is perhaps better suited as an accent colour as per window display, rather than to a colour-blocked dress. Other than Zara, Cos is the only retailer to follow Marc Jacobs and Balenciaga in a wetsuit-like fabric on tunics.
Arguably the best at Stratford. The service and environment is of premium standard, with purchases neatly wrapped in tissue paper and put in a canvas bag. The changing rooms are immaculate, spacious and comfortable. Staff are helpful, not to mention attentive – one indulged a chatty customer for a long time. As you enter the store, magazines are scattered on a table surrounded by comfy chairs.
Cos undercuts Reiss and All Saints quite considerably, but its design details are also much more subtle and pared down. A knitted full skirt is great value at £55, as is a mustard swing coat for only £135. Tunics are £59 to Zara’s £49.99, so possibly a little high, as are wool shorts at the same price. A jumper dress and chinos also at £59 are better value.