A Scandinavian twist on wardrobe classics complemented by a service-driven store.
Cos maintains its strong handwriting with a clean and modern take on wardrobe staples and a focus on fit and quality, often with a design-driven and directional twist. Smart yet simple shirts and blazers feature alongside slim chinos, relaxed T-shirts and more interesting pieces such as neoprene jumpers. Knits include boat-neck styles, and pea coat-style jackets come with contrasting real leather sleeves and concealed zips.
The store has a modern, upmarket feel that is complemented by thick carpets and top of the range fixtures and fittings, plus comfy sofa areas scattered with magazines that customers actually pick up and read. The service was possibly the best Drapers experienced. Attentive and knowledgeable staff were full of helpful recommendations and took items to the changing room as shoppers continued to browse.
Cos’s price points reach the higher end of the stores visited for this season’s Hit or Miss, but the excellent level of quality within each product means prices seem fair. Great chunky cable-knit jumpers start at £69, beating the likes of Topman’s top-end pieces on both price and quality, while simple mélange crew-neck sweatshirts in 100% cotton begin at £45. Outerwear is particularly strong and includes desirable investment pieces, with a thick woollen pea coat at £190 that should last several seasons.