Good price points, but not always enough product distinction across the brands.
Red Herring has the 1970s trend sewn up for Debenhams with split-sleeve tunic dresses, flared skirts, jumpsuits and maxi dresses, while also serving up floral and nautical stories. Star by Julien Macdonald is where to go for a colour hit, while a halterneck pleated dress at Principles is beautiful. Butterfly by Matthew Williamson is in its element with long, tiered maxi dresses and H! by Henry Holland offers great prints and denim. But with so many maxi dresses and tunics, at times each Designers At or own-brand range blends into one.
Drapers felt as though the store’s constant tannoy messages were programmed into the brain after its 40-minute visit. Maybe not a bad thing. But this is a great store to shop in, with each Designers At and own brands clearly defined and plenty of aisle space to navigate the corridors. Staff were helpful and the changing rooms offer different angled mirrors, as well as a call-for-assistance button.
From half-price offers across some lines and maxi dresses and flared skirts for £30 at Red Herring, to a tiered maxi at Butterfly by Matthew Williamson for £80, all prices are covered. A white broderie anglaise dress at H! by Henry Holland looks gorgeous at £35 and there is a 20%-off denim offer at Red Herring on some decent cuts and washes.