A depressing store environment that delivers value only on a Blue Cross day.
The key looks are here but scattered across the ever-increasing array of sub-brands. Jasper Conran’s collection does the contemporary classics with clean jeans and quilted gilets. Red Herring serves up flannel checked shirts with hoods, St George by Duffer offers good chunky knits, while Mantaray dominates with its classic lifestyle brand vibe.
Getting the full seasonal picture requires lapping the massive Mantaray department. Jasper Conran jeans are almost sold out. Red Herring is sidelined in a corner but other brands like Levi’s are clearly signposted. No staff were manning menswear - a shocking oversight for a department store.
Taking the price tickets at face value, you’d be left wondering if you could put off this month’s gas bill to afford anything - a Mantaray fur-lined cardigan is a whopping £62. But Debenhams is the master of margin trickery, and no shopper expects to pay full price here any more. Knitwear is buy one, get one half-price, making items like a Lyle & Scott-inspired knit seem reasonable at £36 when bought as part of a bulk deal. A waxed version of a Barbour jacket is £99.