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Debenhams, Oxford Street

Debenhams misses out on some key trends and categories this season

Product 5

The Designers at Debenhams concept could do with freshening up. There is too much duplication of product in some areas - denims, printed T-shirts and check shirts, most notably - but in others whole categories are missing. Piqué polos and plain T-shirts are absent - did someone decide to let other retailers have that business?Highlights include small florals at Jasper Conran.

Experience 5

Staff are friendly and helpful and make up for what is a rather claustrophobic basement space. Enter from Oxford Street and beyond the laudable Maine New England organic range you have the uninspiring Thomas Nash range. Further on are the designer sub-brands: each probably has too much space but at least they are well signposted.

Value 6

Debenhams has pitched its pricing to land fairly close to M&S and somewhere between Bhs and House of Fraser. This certainly helps it attract a fashion-lite customer who wants the branding and the kudos without having to worry about being trend literate. A striped organic cotton short-sleeved shirt in Maine comes in at £25, Rocha by John Rocha offers long-sleeved floral-print shirts for £36.50, while the aforementioned polo from St George by Duffer is £20.

Score 16

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