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DESIGUAL

Looks 4                                                

The heavily embellished Desigual look is undoubtedly gorgeous, however most UK males will find its festival-chic over fussy. A summery look, with panelled, inserted, appliquéd, embroidered and printed sections on almost every piece, there is a huge amount of colour and the design team does not shy away from clashes. Needs more UK relevance!

Store  8                                                 

The product is loud but the store is louder. The friendly assistant approaches me and laughs amiably when I indicate that I cannot hear her. She tells me about the shop and remains attentive, carrying my choices to the changing room. Visually, the interior is dark, spotlit and sumptuous with lots of product suspended from the ceiling.

Mix 4                                                    

Focused almost entirely on casualwear – jeans, trousers, tops, knits and T-shirts and shirts are all fairly evenly interspersed with a few lightweight jackets to introduce a smarter feel. In terms of look it is too rigid – some simple graphic T-shirts look commercial but the fussier items deluge the senses.

Value  6                                                

With so much process indulged in the designs the prices do justify a slight premium. But at £44 for a T-shirt, £64 for a shirt, £84 for a tie-dye hoody, £79 for a double waistband jeans and £84 for checked trousers it will only be those who buy into the store’s design philosophy that will stretch to the tickets. 

SCORE 22

Readers' comments (1)

  • Antonio Quelhas

    Desigual is mainly a girl fashion company 65%+15% for boy's+20% for kids and acessories. So obviously when you check the boy's dept your judgement is absolutelly right, i would agree completelly with you but would love to have your opinion on the girl side.
    Here in Barcelona where I live is the company with more fashion impact of them all, including Custo, their main competitor, at the moment.
    Please be aware that their sales had increased from a mere 9m in 2004 to 150 m in 2008. these are oficial figures from D&B.
    Best regds Antonio

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