One of the most competitive offers on the high street, but the store could do with an uplift.
All key trends are covered at Dorothy Perkins, including the 1970s via knee-length pleated skirts and tunics, denim (Dorothy Perkins was one of the few retailers to have a denim shirt dress style), colour blocking on dresses and skirts, smart blouses and an abundance of trouser options. Maxi dresses also feature. A garish bird print lets the trend-led offer down.
Rather subdued. This Dorothy Perkins is upstairs in a Burton store and, while the shop is clean and tidy, it could do with more mannequins or point-of-sale material to create more atmosphere. Product is displayed in a mixture of trend and category-led sections, which works well. No one offered Drapers assistance.
Dorothy Perkins gives its rivals a run for their money on price and has arguably the least expensive offer in Bath for the 30-plus customer. Polyester blouses look good at £30, as do navy flared trousers for the same price. A loose-fitting draped jacket in putty pink for £45 looks exactly the same as Warehouse’s for £60, but the fit isn’t as good. On-trend rolled-up, slim trousers in sugary shades are excellent for about £26 and you’ll struggle to find many paisley-print maxi dresses for less than £28 in many other retailers.