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Dorothy Perkins, 24-25 Stall Street

One of the most competitive offers on the high street, but the store could do with an uplift.

Product 6

All key trends are covered at Dorothy Perkins, including the 1970s via knee-length pleated skirts and tunics, denim (Dorothy Perkins was one of the few retailers to have a denim shirt dress style), colour blocking on dresses and skirts, smart blouses and an abundance of trouser options. Maxi dresses also feature. A garish bird print lets the trend-led offer down.

Experience 6

Rather subdued. This Dorothy Perkins is upstairs in a Burton store and, while the shop is clean and tidy, it could do with more mannequins or point-of-sale material to create more atmosphere. Product is displayed in a mixture of trend and category-led sections, which works well. No one offered Drapers assistance.

Value 7

Dorothy Perkins gives its rivals a run for their money on price and has arguably the least expensive offer in Bath for the 30-plus customer. Polyester blouses look good at £30, as do navy flared trousers for the same price. A loose-fitting draped jacket in putty pink for £45 looks exactly the same as Warehouse’s for £60, but the fit isn’t as good. On-trend rolled-up, slim trousers in sugary shades are excellent for about £26 and you’ll struggle to find many paisley-print maxi dresses for less than £28 in many other retailers.

Score 19


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