Keely joined Drapers more than 13 years ago and now leads the magazine, website and all events.
As editor, Keely works closely with the editorial and commercial teams to build Drapers multichannel strategy and continually enhance the brand to focus on its core proposition – to provide a competitive advantage to the leaders and future leaders of fashion businesses to help them future-proof their business and do their jobs better.
She also runs all Drapers events including the awards business (Drapers Awards, Drapers Independent Awards, Drapers Footwear Awards, Drapers Digital Awards), conference forums (Drapers Fashion Forum, Drapers Digital Forum, Drapers Operations Forum) and bespoke breakfast and dinner events.
Keely has more than a decade of experience working at Drapers and has written across news, fashion and features with a particular focus on new innovations and developments in the world of multichannel fashion. She can regularly be seen hosting panels at industry events and featuring in national media.
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I’ve said it before, and I’ll say it again: the high street is not dead.
The industry is saddened this week by the loss of retail stalwart, Arthur Ryan, who has died aged 83. My thoughts go to all of his family, friends and colleagues.
Lately, not a week goes by without the mention of a CVA and this week is no exception – the latest being high street footwear staple Office, which has appointed restructuring advisers to assess its financial position amid “tough trading conditions”.
When market conditions are tough, it is never more important to take time to celebrate the achievements, innovations and businesses pushing forward through turbulent waters.
The fashion industry contributes more than £32 billion to the UK economy, yet, once again, calls for support from the government have gone unheeded.
Product will always sit at the heart of any fashion business. As we move into June and the new buying season kicks off with London Fashion Week Mens and menswear trade show Pitti Uomo in Florence, retailers will be looking at how their new-season collections can offer something unique to drive customers in store and online.
Arcadia was once the most powerful player on the high street.
The growth of online sales continues to transform the fashion industry, and digital innovation has become a key driver of many success stories.
Lord Rose famously said, “the customer is no longer king – they are masters of the universe” and never is that truer than in today’s market.
Editor's Comment: A tale of two store strategiesSubscription
In the midst of several high-profile company voluntary arrangements (CVAs), retailers are fighting to prove that evolution is the key to survival – particularly when it comes to the high street.