A mature range from Dune shows the retailer understands its customer
Dune’s trend interpretations are bang on for spring 10, catering for party girls with glitzy glam, but also maturing its offer via a taupe suede court with contrast pointy platform and a nude leather strappy platform without losing its fashion edge. Dune continues to sell its popular Roxanne riding boot style, ready to capitalise on any unseasonal weather.
The store is clean and compact, but its long and thin shape makes for a challenging environment to merchandise. The back wall is dedicated to marked-down stock, but looks tatty. The music was too loud, and while staff were on hand, no one helped when Drapers tried a shoe straight from the display.
Product on the Sale rack is reduced by up to 50% so there are some bargains to be had, but it is essential that Dune clears this discounted stock as soon as possible, as sitting next to the Sale rack are full-price bendy flat pumps retailing for £70. These are justified in price as vamp detailing offers great value and outstrips the plain Russell & Bromley versions which were more expensive. A ruffle-front slingback T-bar platform in pink is £85 and a statement royal blue suede slingback is £95.