Although the window displays draw in customers, it is undermined by inattentive staff.
While several of the season’s women’s footwear trends are here, it isn’t the most exciting selection Drapers came across. There are examples of spring 12’s key styles though, including several espadrille hybrids in the form of both wedges and flats. Capitalising on the racing season, glitzy evening shoes are merchandised beside matching occasionwear handbags and accessories, all of which are pushed to the front of the store, while a less trend-led shopper is well catered for with strong basics. The small men’s offer is impressive, with trend-led coloured desert boots and nice casual suede summer brogues updated with on-trend contrast coloured soles.
The value element of Dune’s offer is one of its strongest points, balancing a level of quality with suitable pricing which ranges from around £50 up to £135 and over for the most embellished pieces. The key espadrille wedge sandal with real leather straps for women is particularly well constructed and comes in at a reasonable £75, while a well-made soft suede desert boot for men offers attractive value to shoppers at £65.
The windows were drawing in Liverpool’s female shoppers as dressier styles perfect for the upcoming Grand National were smartly placed to catch their eye. Inside, the store is clean, tidy and organised in a way that is easy to browse, with key styles grouped together and a clear divide between formal and more casual styles, as well as plenty of seating and a separate accessories area. Once again, it is unfortunate that the men’s section is much smaller in comparison to the women’s. Dune loses a point because staff were inattentive during Drapers’ visit, even though the store was very quiet.