Stefan Hull looks at the month of December 2012 and highlights the key changes that impacted the online fashion world.
- Christmas comes early with Cyber Monday, the busiest online shopping day of the year, generating 112 million visits to UK transactional websites - an increase of 32% on 2011
- The number of potential shoppers with tablets and other smart devices has skyrocketed with an estimated 5.87 million tablets now owned by UK households
- Analysis by IBM showed a 194.4% increase in the use of iPads to shop on Cyber Monday 2012, compared with last year, accounting for 10.6% of all online shopping
- As reported in The Sun and Metro, the top ten most searched fashion brands in Google during 2012 included Stella McCartney, Karl Lagerfeld, Versace, Marks and Spencer and L.K. Bennett.
Stefan Hull is insight director at search engine optimisation specialist Propellernet