Stefan Hull highlights the key changes that have impacted the online fashion world in the last 12 months starting with January.
- Search becomes personal as Google+ introduces social data and user profiles into search engine results pages (SERPs)
- Online sales by UK shoppers increase by 16 per cent year-on-year in January, with spend hitting approximately £6bn
- Ralph Lauren debuts second-generation mobile site called ‘Luxury Daily’ that includes content such as its branded magazine, a style guide and backstage videos
Stefan Hull is insight director at search engine optimisation specialist Propellernet