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2012 in online fashion - January, search becomes personal

Stefan Hull highlights the key changes that have impacted the online fashion world in the last 12 months starting with January.

  • Search becomes personal as Google+ introduces social data and user profiles into search engine results pages (SERPs)
  • Online sales by UK shoppers increase by 16 per cent year-on-year in January, with spend hitting approximately £6bn
  • Ralph Lauren debuts second-generation mobile site called ‘Luxury Daily’ that includes content such as its branded magazine, a style guide and backstage videos

Stefan Hull is insight director at search engine optimisation specialist Propellernet

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