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2012 in online fashion - June, my-wardrobe rolls out European sites

Stefan Hull looks at the month of June 2012 and highlights the key changes that impacted the online fashion world.

  • Google releases another ‘Panda update’ which focuses on the quality and relevance of content on websites when deciding which sites should rank highest in natural search
  • M&S announces that its charity ‘Shwopping’ initiative, which includes an interactive Facebook app has received half a million used and unwanted clothes since it launched in May
  • Drapers celebrates 125 years in fashion with a party for 550 guests at London’s Langham Hotel
  • Chloe Jones from Bath Spa wins both the Womenswear Award and George Gold Award for best overall collection at Graduate Fashion Week, netting her £20,000 prize money plus industry support and mentoring
  • Premium retailer rolls out French, German and Dutch sites

Stefan Hull is insight director at search engine optimisation specialist Propellernet

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